Client
Aburi Restaurant Group opened Miku Vancouver in 2008 and now includes brands such as Minami and ABURI Market in Vancouver, with Miku, Minami, and Aburi Hana in Toronto. Miku is the pioneer of aburi (flame-seared) sushi in Canada.
Brief
Aburi needed consistent seasonal emails across its brands. Each brand has its own voice, but every email had to meet the same Aburi standard.
What I made
Each brand had its own voice. Miku was refined and sophisticated, Minami approachable but still elevated, Aburi Market a warmer version of both, and WA! Curry the most casual of the four. Typography stayed the same across all four emails, while layout and language shifted to carry each voice. Seasonal offers got a strong visual presence, with details kept clear, considered, and connected to the larger restaurant experience.
Scope
- Multi-brand email campaign design
- Seasonal offer creative
- Layout and language by brand voice