03 / Merch design

HALINÁ.

Brand recognition, beyond the restaurant.

The chosen direction

Selected Halina merchandise direction

Explored directions

Two alternate directions developed for the collection.

Alternate Halina merch direction featuring the brunch illustrationAlternate Halina merch direction featuring the oval logo

Client

Haliná is a modern Filipino kitchen bringing classic flavours to Vancouver with a contemporary twist. It grew out of Bigboy's Chigs To-Go, a takeout and catering business started by four friends.

Brief

Haliná wanted merch that carried the restaurant beyond its walls and marked its first year.

What I made

I designed three t-shirt concepts, including an anniversary update, that translate Haliná's visual world into wearable pieces with a strong silhouette, making the brand feel as considered off-site as it does in its own space.

Scope

  • Merch graphic design
  • Wearable brand application
  • Artwork for production

Next project

Playmakers.