Client
Cane & Co is a Vancouver hospitality content agency and the organizer behind Rum Club, a series of guided rum tastings held in local bars.
Brief
Rum Club, Flor de Caña and Beverage Collective hosted a Bartender Appreciation Event featuring Jared Schmidt, crowned World’s Sustainable Cocktail Champion 2025 in Flor de Caña’s global final, and his cocktail Por Mundo Limpio. Cane & Co needed promotion that felt like a Rum Club night while showing the partnership.
What I made
The campaign brought Rum Club and Flor de Caña together around an event-led social moment, while keeping the atmosphere warm, late-night, and unmistakably Rum Club. I designed the Instagram posts, Stories, and Eventbrite banner.
Scope
- Social campaign design
- Event-led creative direction
- Digital campaign assets