Client
Kasa & Kin is an all-day Filipino restaurant, bar and bakery on Poland Street in Soho, from the team behind Romulo Café. Ube shows up in its pastries and its cocktails.
Brief
Kasa & Kin wanted its seasonal Easter Ube Egg to feel like an occasion in the inbox.
What I made
The newsletter made room for the food to lead, pairing appetite appeal with expressive type and a layered, editorial rhythm for a story worth opening.
Scope
- Email campaign design
- Seasonal launch creative
- Content hierarchy and layout