Client
Playmakers Basketball Training is a skill-development program in British Columbia. UPrep Basketball Canada is a non-profit youth basketball club in Vancouver.
Brief
Two organizations serving overlapping communities needed to read as one active community.
What I made
A clear, flexible visual language across campaign touchpoints and merch, helping both Playmakers and UPrep show up as part of the same active community.
Scope
- Visual design system
- Campaign touchpoints
- Merch graphic design